Google Ads & digital advertising guides

Google Ads · 7 min read

Google Ads Conversion Tracking: Test Checklist

Test Google Ads conversion tracking from a real form or purchase to the right conversion action. Includes a worked lead example and GTM checks.

Google Ads · 5 min read

Smart Bidding and Reliable Conversion Data

Choose a Google bidding goal using genuine enquiries or sales. Includes a target CPA example and checks before judging a learning campaign.

Google Ads · 5 min read

Google Ads Negative Keywords: Matching

Exclude unsuitable search intent without blocking useful customers. Work through negative match types, a local-service example and conflict checks.

Google Ads · 5 min read

Ad Rank, Quality Score and Search Ad Delivery

Understand auction eligibility without confusing Quality Score or Ad Strength with a ranking formula. Includes a low-delivery diagnostic example.

Google Ads · 5 min read

Responsive Search Ads: Assets and Useful Tests

Write search-ad assets that work in combinations, use pinning carefully and evaluate real outcomes. Includes a clearly labelled headline example.

Google Ads · 5 min read

Google Ads Audiences: Target or Observe

Understand audience restrictions, observation and first-party lists. Includes an example of accidental reach restriction and a review checklist.

Google Ads · 6 min read

Google Ads Budget Pacing: A Worked Example

Understand average daily budgets, monthly spending limits and campaign pacing. Includes a worked budget calculation and checks before changing bids.

Google Ads · 5 min read

ROAS Explained: Revenue, Margin and Ad Spend

Calculate return on ad spend without mistaking attributed revenue for profit. Includes a worked margin example and conversion-value checks.

Google Ads · 7 min read

Google Ads Not Running? A Diagnostic Checklist

Separate a campaign that cannot serve from one that gets clicks but no leads. Check billing, eligibility, keywords, bids and tracking in the right order.