What the one-time fee buys
The US$999 setup engagement covers Google Ads account preparation, a campaign plan, keyword research, ad copy and conversion-tracking configuration. The campaign is handed over paused so you can inspect it, complete your own Google billing and choose when to start spending.
Advertising spend is additional. This package does not include recurring campaign management or a promise of sales. If you want agents to keep monitoring and adjusting campaigns after launch, compare the managed Google Ads plans.
The setup journey
- Confirm the business: enter your website, review the extracted profile and add any missing source information.
- Pay the one-time fee: checkout commissions the build. Provisioning starts after payment is confirmed.
- Accept Google Ads access: account provisioning triggers an administrator invitation for the signup email. Accept it with a Google account that can use that address. Platform access restrictions or account limits can require resolution before access is complete.
- Review the campaign: check the offer, keywords, ad copy, destination and advertising budget.
- Complete tracking and billing: install or authorise the required website tags, test the real success event and add your payment method in Google Ads.
- Take over: inspect the paused campaign in Google Ads and enable it when you are ready.
Account access is part of a usable handover
A link to a dashboard is not the same as administrator access to Google Ads. Use the invitation sent to your signup email, complete Google's acceptance process and confirm you can see the intended customer account. Keep your Google account secure and check the account ID before adding billing.
The build uses Site to Spend's management account to provision the Google Ads customer account. You receive an administrator invitation to the customer account for the paused campaign handover.
Conversion tracking needs an end-to-end check
Creating a conversion action or publishing a tag does not by itself prove that an enquiry or sale will be counted. Website access, GTM permissions and the form or checkout implementation affect what can be configured. You may need to install a snippet or ask your website administrator to expose a successful form event.
Before launching, use the conversion tracking checklist to test a successful action and verify the right account, action and value. Keep a page view or button click separate from a qualified lead or purchase.
Worked example: setup cost versus media budget
Hypothetical budget example. The setup fee is US$999 once. If you later choose a US$20 average daily Google Ads budget and leave it unchanged for a full month, the usual monthly charging limit for most campaigns is US$608 (20 × 30.4). The media budget is separate from the setup fee; it is not a subscription payment to Site to Spend.
Actual daily delivery varies. Review how average daily budgets work and Google's billing settings before enabling the paused campaign.
Choose this if you want to run the account yourself
The one-time package fits a business with someone ready to review search terms, answer enquiries and manage the account after handover. If you prefer ongoing monitoring, keyword changes and creative testing, use a managed plan instead. You can review current pricing and inclusions before deciding.